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FAQs
What the hell is a Marketing Management System?
A marketing management system is a structured framework of tools, processes, and technologies that helps an organization plan, execute, monitor, and optimize its marketing activities to achieve business goals.
Specifically, our system makes running a profitable marketing department as easy as answering questions about your business — of which you’re the expert.
Why Marketing for Gold? ⛏️
We developed this in response to the financial chaos many businesses experience with marketing. Our goal is to bring increased results and peace to your enterprise.
We also understand the divide between executive teams and marketing operations. We bridge that gap so profitability is clear, as is the game plan and how your goals will be achieved.
How is this "recession-friendly"?
Our system is an hourly, cost-effective operating expense that lets you access senior leadership without the cost of hiring an expensive full-time employee. We’re pennies on the dollar compared to full-time hires or agencies. No long-term commitments or contracts—cancel anytime.
How does this fit in with my existing resources (in-house hires/agency)?
Our system complements your internal marketing resources by enhancing their efficiency, visibility, alignment, and output. Instead of replacing your internal teams, we empower them to do more—with greater clarity and control. Think of it like giving your resources a high-performance engine: they’re still driving (if you want), but with better reporting, a clear strategy, and fewer roadblocks.
Who fits our ICP (Ideal Customer Profile)? 🎯
Presidents, CEOs, GMs, SVPs, VPs, and Directors of B2B companies earning $2–$50 million in annual revenue. Many have built impressive sales teams and want to expand their growth with marketing.
How is this system structured?
- Reporting: Mapping clear business goals to a reporting system that shows if you’re on track.
- Strategy: Documenting a clear strategy so everyone knows the game plan. This enables your extended executive team to provide valuable feedback—previously not possible when the strategy lived in someone’s head.
- Resourcing: This covers the who, how (processes), and when (timelines).
What does the workflow look like?
You’ll meet virtually for an hour each week with one of our Marketing for Gold™ Implementors. We’ll guide you through the system, and at the end of each call, your team will have clear next steps to complete. You’ll also receive a detailed next-steps email outlining what to do next.