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The journey to profitable marketing starts today. Qualified prospects* receive a three-hour FREE TRIAL.

[*] B2B earning at least $2 million in annual revenue 💰

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Trusted by Award-Winning National Clients

Glen Pratt is in the top 5% of marketing people I’ve managed, worked with or collaborated with in the last 10 years. He has a big-picture, high Marketing IQ that is strategic, innovative and realistic.
Al UszynskiPublisher
Glen is a dedicated, knowledgeable, and creative individual. His energy is contagious, and it shows his passion for the work he does. I appreciate his efficiency, thoroughness, and ability to execute campaigns.
Jill ThibertHead of Media Sales
They deeply understand the target audiences and continually develop new ideas for campaigns that truly resonate. Their leadership and communication skills are top-notch and can bring out the best results.
Siegfried LugerCEO
It was a pleasure working with Glen. Glen brought a detailed focus to his marcom program management while ensuring the minutiae remained clearly in keeping with our big-picture goals and objectives.
Brad KoernerVP Product

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FAQs

Why would I want a marketing management system?

Because without one, your marketing is reactive, scattered, and hard to measure. Our approach gives your team structure, focus, and accountability. It connects strategy to execution, aligns campaigns with revenue goals, and shows what’s working—so you’re not guessing, over-hiring, or burning cash on random tactics.

How long does it take to learn the system?

We designed it so you can run it confidently without us.  Most companies see clarity and traction within the first 30–60 days. The full system typically takes 6–18 months to master, depending on your pace and needs. 

Why Marketing for Gold? ⛏️

We developed this in response to the financial chaos many businesses experience with marketing. Our goal is to bring increased results and peace to your enterprise.

We also understand the divide between executive teams and marketing operations. We bridge that gap so profitability is clear, as is the game plan and how your goals will be achieved.

How does this fit in with my existing resources (in-house hires/agency)?

Our system complements your internal marketing resources by enhancing their efficiency, visibility, alignment, and output. Instead of replacing your internal teams, we empower them to do more—with greater clarity and control. Think of it like giving your resources a high-performance engine: they’re still driving (if you want), but with better reporting, a clear strategy, and fewer roadblocks.

Who is this system for?

Presidents, CEOs, GMs, VPs, and Directors of growing mid-sized B2B companies earning $2–$35 million in annual revenue. Many have built impressive sales teams and want to expand their growth with professionalized marketing.

How is this system structured?

We provide a repeatable system, dashboard, and expert implementation coaching focused on the three areas:

  1. Reporting: Mapping clear business goals to a KPI dashboard that shows if you’re on track.
  2. Strategy: Documenting a clear strategy so everyone knows the game plan. This enables your extended executive team to provide valuable feedback—previously not possible when the strategy lived in someone’s head.
  3. Resourcing: This covers the who, how (processes), and when (timelines).
What does the workflow look like?

Depending on your plan, you’ll meet virtually for an hour each month or weekly with one of our Marketing for Gold™ Fractional CMO Implementation Coaches. We guide you through the system, review KPIs, and tweak the strategy.  At the end of each call, your team will have clear next steps to complete. You’ll also receive a detailed next-steps email outlining what to do next.