ABOUT MARKETING FOR GOLD™, Since 2022
MINING FOR REVENUE
About Marketing for Gold: Our mission, vision, and founder story help B2B companies build confident, profitable marketing systems.
ABOUT MARKETING FOR GOLD™
Grow ore die ☠️
Marketing for Gold started because too many marketing teams run around like chickens with their heads cut off. They operate blindly; reactive and chaotic. ROI? More like DOA.
Our Recommendation: Mine Your Business. This applies a systematic, process-driven approach, like gold mining, to uncover your highest ROI marketing growth opportunities. View our Marketing Growth Coaching Programs.
Meet Our Founder & Chief Prospector
Pick up the axe,
let’s prospect!
James Glen Pratt, founder of Marketing for Gold, has spent 11+ years leading B2B growth with marketing; managing $3M+ in digital campaigns across LinkedIn, Meta, Google Ads, and Demandbase, turning wasted spend into revenue.
Join him. Take up the axe, dig into the numbers, and strike gold with a coaching program designed to turn marketing into a predictable growth engine.
Pick up the axe,
let’s prospect!
Where Philly grit
is gold.
Founded in the scrappy City of Philadelphia; known for grit, hustle, and heart. A place that grinds for every dollar and every golden opportunity.
Mission
Our mission is to create marketing growth coaching programs that empower companies to run profitable, measurable marketing operations with clarity so leaders never wonder if their marketing is working.
Vision
We see a future where executives invest in marketing with certainty, knowing their targets, their spend, and the clear roadmap to reach them.
Trusted by Award-Winning National Clients
Video Testimonials
FAQs
Why would I want a marketing growth coaching program?
Because without one, your marketing investments are reactive, scattered, and hard to measure. Our approach gives your team structure, focus, and accountability. It connects strategy to execution, aligns campaigns with revenue goals, and shows what’s working so you’re not guessing, over-hiring, or burning cash on random tactics.
How long does it take to learn the program?
Most companies see clarity and traction within the first 30–60 days. The full program typically takes 6–18 months to master, depending on your pace and needs. We designed it so you can run it confidently without us.
Why Marketing for Gold? ⛏️
We developed this in response to the financial chaos many businesses experience with marketing. Our goal is to bring increased results and peace to your enterprise.
We also understand the divide between executive teams and marketing operations. We bridge that gap so profitability is clear, as is the game plan and how your goals will be achieved.
How does this fit in with my existing resources (in-house hires/agency)?
Our program complements your internal marketing resources by enhancing their efficiency, visibility, alignment, and output. Instead of replacing your internal teams, we empower them to do more—with greater clarity and control. Think of it like giving your resources a high-performance engine: they’re still driving (if you want), but with better reporting, a clear strategy, and fewer roadblocks.
Who is this growth program for?
Presidents, CEOs, GMs, VPs, and Directors of growing mid-sized B2B companies earning $2–$35 million in annual revenue looking to 2x, 5x, or 10x the business. Many have built impressive sales teams and want to expand their growth with professionalized marketing.
How is this program structured?
We focus on four areas:
- Reporting: Mapping clear business goals to an executive-ready KPI dashboard that shows if you’re on track.
- Strategy: Documenting a clear strategy so everyone knows the game plan. This enables your extended executive team to provide valuable feedback—previously not possible when the strategy lived in someone’s head.
- Resourcing: This entails planning the who, how (processes), what, and when (timelines).
- Execution: We provide targeted and full execution support depending on your needs.
What does the workflow look like?
Depending on your plan, you’ll meet virtually for an hour each month or weekly with one of our Marketing for Gold™ Fractional CMO Implementation Coaches. We guide you through the process, review KPIs, tweak the strategy, and help execute. At the end of each call, your team will have clear next steps to complete. You’ll also receive a detailed next-steps email outlining what to do next.
Not in growth mode? Try our tactical, project-based
B2B marketing services:
Not in growth mode?
Try our project-based
B2B marketing services:
Leadership, Strategy & Planning
Guidance to align leadership, clarify strategy, and plan growth with measurable, scalable impact.
Reporting, Analytics & Insights
Turn data into clarity with dashboards, segmentation, and metrics that drive decisions.
Creative, Campaigns & Execution
Engage your market with targeted campaigns, sharp messaging, and on-brand creative.