B2B Fractional CMO Consultants,
Since 2022

TACTICAL
B2B MARKETING SERVICES

 

Hands-on, project-based services that strengthen and support your growth strategy.

B2B MARKETING SERVICES

Pick a Project, Strike Some Gold

Not in full growth mode yet? Our Marketing Growth Programs are built for scale; start with project-based services until you’re ready.

Guessing instead of growing?

Most companies aren’t sure which marketing services will drive maximum growth. Without the right choices, resources get wasted. That’s why we built a repeatable growth program to guide the way.

Guessing instead of growing?

an image of two concerned business people who need b2b marketing services

Explore our tactical, project-based
B2B marketing services:

Explore our project-based
B2B marketing services:

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Leadership, Strategy & Planning

Guidance to align leadership, clarify strategy, and plan growth with measurable, scalable impact.

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Reporting, Analytics & Insights

Turn data into clarity with dashboards, segmentation, and metrics that drive decisions.

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Creative, Campaigns & Execution

Engage your market with targeted campaigns, sharp messaging, and on-brand creative.

Targeted Projects
Tangible Results

Trusted by Award-Winning National Clients

Glen Pratt is in the top 5% of marketing people I’ve managed, worked with or collaborated with in the last 10 years. He has a big-picture, high Marketing IQ that is strategic, innovative and realistic.
Al UszynskiPublisher
Glen is a dedicated, knowledgeable, and creative individual. His energy is contagious, and it shows his passion for the work he does. I appreciate his efficiency, thoroughness, and ability to execute campaigns.
Jill ThibertHead of Media Sales
They deeply understand the target audiences and continually develop new ideas for campaigns that truly resonate. Their leadership and communication skills are top-notch and can bring out the best results.
Siegfried LugerCEO
It was a pleasure working with Glen. Glen brought a detailed focus to his marcom program management while ensuring the minutiae remained clearly in keeping with our big-picture goals and objectives.
Brad KoernerVP Product

Video Testimonials

FAQs

Why would I want a marketing growth program?

Because without one, your marketing is reactive, scattered, and hard to measure. Our approach gives your team structure, focus, and accountability. It connects strategy to execution, aligns campaigns with revenue goals, and shows what’s working—so you’re not guessing, over-hiring, or burning cash on random tactics.

How long does it take to learn the program?

Most companies see clarity and traction within the first 30–60 days. The full program typically takes 6–18 months to master, depending on your pace and needs.  We designed it so you can run it confidently without us. 

Why Marketing for Gold? ⛏️

We developed this in response to the financial chaos many businesses experience with marketing. Our goal is to bring increased results and peace to your enterprise.

We also understand the divide between executive teams and marketing operations. We bridge that gap so profitability is clear, as is the game plan and how your goals will be achieved.

How does this fit in with my existing resources (in-house hires/agency)?

Our program complements your internal marketing resources by enhancing their efficiency, visibility, alignment, and output. Instead of replacing your internal teams, we empower them to do more—with greater clarity and control. Think of it like giving your resources a high-performance engine: they’re still driving (if you want), but with better reporting, a clear strategy, and fewer roadblocks.

Who is this program for?

Presidents, CEOs, GMs, VPs, and Directors of growing mid-sized B2B companies earning $2–$35 million in annual revenue. Many have built impressive sales teams and want to expand their growth with professionalized marketing.

How is this program structured?

We focus on four areas:

  1. Reporting: Mapping clear business goals to an executive-ready KPI dashboard that shows if you’re on track.
  2. Strategy: Documenting a clear strategy so everyone knows the game plan. This enables your extended executive team to provide valuable feedback—previously not possible when the strategy lived in someone’s head.
  3. Resourcing: This entails planning the who, how (processes), what, and when (timelines).
  4. Execution: We provide targeted and full execution support depending on your needs.
What does the workflow look like?

Depending on your plan, you’ll meet virtually for an hour each month or weekly with one of our Marketing for Gold™ Fractional CMO Implementation Coaches. We guide you through the process, review KPIs, tweak the strategy, and help execute.  At the end of each call, your team will have clear next steps to complete. You’ll also receive a detailed next-steps email outlining what to do next.