Investments for Companies
Ready to Scale

($15–$35M Annual Revenue)

Build a self-sufficient,
repeatable marketing machine

Prospector Plan

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$3,200/mo

For those ready to dig, but need a map

Build structure around your growing team. Strategic coaching to focus efforts, align resources, and spark measurable progress.

Gold Rush Plan

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$4,500/mo

For those ready to strike real gold

  • Repeatable Growth Process

  • Weekly Fractional Implementation Coaching

  • Executive-Ready KPI Dashboard

  • Targeted Execution

  • Direct Phone & Email Support

We stay in the passenger seat so your team learns to drive — helping you scale and build lasting in-house operations.

Gold Reserve Plan

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$17,500/mo

For those who want gold – and a team to dig it

Your embedded growth engine. We plan, lead, and execute—aligning teams, campaigns, and data around outcomes that scale.

Get Started Today – Inaction Costs Growth!

Get Started Today.
Inaction Costs Growth!

The Hidden Cost of Common Hiring Options:

IN-HOUSE TEAM:

  • High cost, slow ramp up. It takes 6–12 months to find, train, & align.
  • We plug in immediately with a proven system & fractional leadership.
  • Everyone’s busy, but results are unclear. Strategy falls between the cracks.
  • We connect execution to results, tracking pipeline & ROI at every step.

SENIOR LEADER:

  • New execs spend months just building the basics.
  • We provide the dashboard, system, & leadership from day one.
  • Lack of execution support. They lead, but still need hands.
  • We bring the fractional team to execute & reinforce their vision.

MARKETING AGENCY:

  • Hard to align across departments. They’re outside your org.
  • We embed with your team, cross-functionally collaborating.
  • Feels like managing another vendor.  It’s added overhead.
  • We act as an internal partner — accountable & outcome-driven.

Investment Plan FAQs

How long until we can run the program independently?

The full growth program typically takes 6–18 months to master, depending on your pace and needs. Most companies see clarity and traction within the first 30–60 days.

Do I have to sign a long-term contract?

No. All growth plans are paid month-to-month, cancel anytime.  We recommend committing to a minimum of 6–12 months to realize the long-term benefits of the program.

What if we already have an in-house team and agency?

Marketing for Gold’s growth program works with your existing team, not instead of them. Many of our clients have an in-house VP of Marketing, marketing generalist, and/or an agency partner. Our program brings clarity, alignment, and a structured approach that enhances your team’s output – not replaces it.

We focus on giving leadership visibility into what’s working, what’s not, and where the gaps are. The executive-ready KPI dashboard, strategy documentation, and implementation coaching help your existing resources operate more efficiently, stay accountable, and move faster toward results.

In fact, marketing leaders and agencies often appreciate the clarity our process brings—it makes their work easier to measure, optimize, and improve.

What’s included in the monthly investment?

Every growth plan includes access to the repeatable Marketing for Gold™ growth process, fractional implementation coaching, executive-level KPI dashboard, and ongoing email support.

In the Gold Rush plan we don’t just advise — we help plan sprints, review creative, troubleshoot blockers, run targeted execution, and include direct phone support.

In the Gold Reserve plan, we fully run execution with direct phone support.

Will we ever outgrow this program?

That’s the plan!  This growth program is built for you to run it independently without us.  Most can achieve this in 6-18 months.

As you grow beyond $35M/year, the long-term vision is that Marketing for Gold helps you transition towards having your own self-sufficient marketing engine with in-house team members.  

We’ve already built our own playbooks and processes — do we really need this?

That’s common at this stage. Our growth program doesn’t replace your playbooks — it connects them under one roadmap, with dashboards and accountability to keep strategy and execution aligned quarter to quarter.

Can this work with our existing planning frameworks like EOS, OKRs, or Agile?

Absolutely. Our program plugs right in – translating your high-level goals into tactical campaigns, calendars, and dashboards so teams execute consistently.

Trusted by Award-Winning National Clients

Glen Pratt is in the top 5% of marketing people I’ve managed, worked with or collaborated with in the last 10 years. He has a big-picture, high Marketing IQ that is strategic, innovative and realistic.
Al UszynskiPublisher
Glen is a dedicated, knowledgeable, and creative individual. His energy is contagious, and it shows his passion for the work he does. I appreciate his efficiency, thoroughness, and ability to execute campaigns.
Jill ThibertHead of Media Sales
They deeply understand the target audiences and continually develop new ideas for campaigns that truly resonate. Their leadership and communication skills are top-notch and can bring out the best results.
Siegfried LugerCEO
It was a pleasure working with Glen. Glen brought a detailed focus to his marcom program management while ensuring the minutiae remained clearly in keeping with our big-picture goals and objectives.
Brad KoernerVP Product

Video Testimonials

FAQs

Why would I want a marketing growth coaching program?

Because without one, your marketing investments are reactive, scattered, and hard to measure. Our approach gives your team structure, focus, and accountability. It connects strategy to execution, aligns campaigns with revenue goals, and shows what’s working so you’re not guessing, over-hiring, or burning cash on random tactics.

How long does it take to learn the program?

Most companies see clarity and traction within the first 30–60 days. The full program typically takes 6–18 months to master, depending on your pace and needs.  We designed it so you can run it confidently without us. 

Why Marketing for Gold? ⛏️

We developed this in response to the financial chaos many businesses experience with marketing. Our goal is to bring increased results and peace to your enterprise.

We also understand the divide between executive teams and marketing operations. We bridge that gap so profitability is clear, as is the game plan and how your goals will be achieved.

How does this fit in with my existing resources (in-house hires/agency)?

Our program complements your internal marketing resources by enhancing their efficiency, visibility, alignment, and output. Instead of replacing your internal teams, we empower them to do more—with greater clarity and control. Think of it like giving your resources a high-performance engine: they’re still driving (if you want), but with better reporting, a clear strategy, and fewer roadblocks.

Who is this growth program for?

Presidents, CEOs, GMs, VPs, and Directors of growing mid-sized B2B companies earning $2–$35 million in annual revenue looking to 2x, 5x, or 10x the business. Many have built impressive sales teams and want to expand their growth with professionalized marketing.

How is this program structured?

We focus on four areas:

  1. Reporting: Mapping clear business goals to an executive-ready KPI dashboard that shows if you’re on track.
  2. Strategy: Documenting a clear strategy so everyone knows the game plan. This enables your extended executive team to provide valuable feedback—previously not possible when the strategy lived in someone’s head.
  3. Resourcing: This entails planning the who, how (processes), what, and when (timelines).
  4. Execution: We provide targeted and full execution support depending on your needs.
What does the workflow look like?

Depending on your plan, you’ll meet virtually for an hour each month or weekly with one of our Marketing for Gold™ Fractional CMO Implementation Coaches. We guide you through the process, review KPIs, tweak the strategy, and help execute.  At the end of each call, your team will have clear next steps to complete. You’ll also receive a detailed next-steps email outlining what to do next.

Not in growth mode? Try our tactical, project-based
B2B marketing services:

Not in growth mode?
Try our project-based
B2B marketing services:

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Leadership, Strategy & Planning

Guidance to align leadership, clarify strategy, and plan growth with measurable, scalable impact.

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Reporting, Analytics & Insights

Turn data into clarity with dashboards, segmentation, and metrics that drive decisions.

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Creative, Campaigns & Execution

Engage your market with targeted campaigns, sharp messaging, and on-brand creative.