B2B Fractional CMO Consultants, Since 2022
MINE YOUR BUSINESS
Profitable marketing made easy.
An easy-to-follow marketing management system for B2B companies looking to run sales and marketing with confidence. Fractional CMO Consultants.
Marketing Management System
Follow the yellow-brick gold.
Simply answer questions about your business and our marketing management system does the rest.
You know your numbers.. right?
To achieve profitability, we’ll organize and calculate your critical financial growth KPIs such as customer acquisition cost and customer lifetime value. Once these are in place, we build a budget and strategy to achieve your business goals.
You know your numbers.. right?
Recession-Friendly
Hourly Pricing
No commitments, no contracts. Cancel anytime.
No commitments.
No contracts.
Cancel anytime.
Hourly Marketing Coach
An hourly fractional CMO costs just a fraction of a full-time marketing hire or agency — and we guide you toward measurable, positive ROI.
Digital Marketing Consultant
Use targeted online strategies to reach and convert your ICP accounts. We’ll make sure you’re optimized every step of the way.
Business Marketing Consulting
Develop and implement engaging marketing strategies to drive long-term, sustainable growth with your highest-value targets.
Market Segmentation Analysis
Using historical sales data, we’ll focus your market by defining customer buying groups to increase LTV and overall margin.
Market Development Strategy
Identify new markets and expand your market share — including eCommerce, new geographic regions, and distribution channels.
Market Penetration Strategy
Expand your market share by penetrating existing markets and acquiring new customers through high-value offers that win accounts.
ABOUT
Mission
We build marketing systems that help companies run profitable sales and marketing teams with confidence. No senior leader should ever have to ask, “Is our marketing working?” again.
Vision
We envision a world where executives are confident in their investments because they know exactly which goals they need to hit, at what cost, and have a clear path forward.
Less Stress,
more coin-fidence.
Our easy-to-follow system removes the guesswork from costly marketing operations. As your hourly Fractional CMO, we drive increased results while bringing peace to your marketing growth engine.
Trusted by Award-Winning National Clients
Video Testimonials
FAQs
What the hell is a Marketing Management System?
A marketing management system is a structured framework of tools, processes, and technologies that helps an organization plan, execute, monitor, and optimize its marketing activities to achieve business goals.
Specifically, our system makes running a profitable marketing department as easy as answering questions about your business — of which you’re the expert.
Why Marketing for Gold? ⛏️
We developed this in response to the financial chaos many businesses experience with marketing. Our goal is to bring increased results and peace to your enterprise.
We also understand the divide between executive teams and marketing operations. We bridge that gap so profitability is clear, as is the game plan and how your goals will be achieved.
How is this "recession-friendly"?
Our system is an hourly, cost-effective operating expense that lets you access senior leadership without the cost of hiring an expensive full-time employee. We’re pennies on the dollar compared to full-time hires or agencies. No long-term commitments or contracts—cancel anytime.
How does this fit in with my existing resources (in-house hires/agency)?
Our system complements your internal marketing resources by enhancing their efficiency, visibility, alignment, and output. Instead of replacing your internal teams, we empower them to do more—with greater clarity and control. Think of it like giving your resources a high-performance engine: they’re still driving (if you want), but with better reporting, a clear strategy, and fewer roadblocks.
Who fits our ICP (Ideal Customer Profile)? 🎯
Presidents, CEOs, GMs, SVPs, VPs, and Directors of B2B companies earning $2–$50 million in annual revenue. Many have built impressive sales teams and want to expand their growth with marketing.
How is this system structured?
- Reporting: Mapping clear business goals to a reporting system that shows if you’re on track.
- Strategy: Documenting a clear strategy so everyone knows the game plan. This enables your extended executive team to provide valuable feedback—previously not possible when the strategy lived in someone’s head.
- Resourcing: This covers the who, how (processes), and when (timelines).
What does the workflow look like?
You’ll meet virtually for an hour each week with one of our Marketing for Gold™ Implementors. We’ll guide you through the system, and at the end of each call, your team will have clear next steps to complete. You’ll also receive a detailed next-steps email outlining what to do next.