B2B Fractional CMO Consultants, Since 2022
MINE YOUR BUSINESS
An easy-to-follow marketing management system for growing mid-sized B2B companies looking to run marketing with confidence.
Fractional CMO Consultants.
Marketing Management System
Follow the yellow-brick gold.
We provide a repeatable system, KPI dashboard, and expert coaching to maximize marketing efficiency.
You know your numbers.. right?
To achieve profitability, we’ll calculate your growth KPIs such as customer acquisition cost and customer lifetime value. Without these in place, marketing becomes guesswork—wasting time, budget, and opportunity.
You know your numbers.. right?
Recession-Friendly
Month-to-Month Pricing
No commitments, cancel anytime.
No commitments.
Cancel anytime.
Marketing Coach
A fractional CMO costs just a fraction of a full-time marketing hire or agency — and we guide you toward measurable, positive ROI.
Digital Marketing Consultant
Use targeted online strategies to reach and convert your ICP accounts. We’ll make sure you’re optimized every step of the way.
Business Marketing Consulting
Develop and implement engaging marketing strategies to drive long-term, sustainable growth with your highest-value targets.
Market Segmentation Analysis
Using historical sales data, we’ll focus your market by defining customer buying groups to increase LTV and overall margin.
Market Development Strategy
Identify new markets and expand your market share — including eCommerce, new geographic regions, and distribution channels.
Market Penetration Strategy
Expand your market share by penetrating existing markets and acquiring new customers through high-value offers that win accounts.
ABOUT
Mission
We build marketing systems that help companies run profitable marketing teams with confidence. No senior leader should ever have to ask, “Is our marketing working?” again.
Vision
We envision a world where executives are confident in their marketing investments because they know exactly which goals they need to hit, at what cost, and have a clear path forward.
Less Stress,
more coin-fidence.
Our easy-to-follow system removes the guesswork from costly marketing operations. We provide a system, KPI dashboard, and Fractional CMO implementation coaching to drive your results.
Trusted by Award-Winning National Clients
Video Testimonials
FAQs
Why Would I Want a Marketing Management System?
Because without one, your marketing is reactive, scattered, and hard to measure. Our approach gives your team structure, focus, and accountability. It connects strategy to execution, aligns campaigns with revenue goals, and shows what’s working—so you’re not guessing, over-hiring, or burning cash on random tactics.
Why Marketing for Gold? ⛏️
We developed this in response to the financial chaos many businesses experience with marketing. Our goal is to bring increased results and peace to your enterprise.
We also understand the divide between executive teams and marketing operations. We bridge that gap so profitability is clear, as is the game plan and how your goals will be achieved.
How is this "recession-friendly"?
Our system is a cost-effective month-to-month operating expense that lets you access senior leadership without the cost of hiring an expensive full-time employee. We’re pennies on the dollar compared to full-time hires or agencies. No long-term commitments — cancel anytime.
How does this fit in with my existing resources (in-house hires/agency)?
Our system complements your internal marketing resources by enhancing their efficiency, visibility, alignment, and output. Instead of replacing your internal teams, we empower them to do more—with greater clarity and control. Think of it like giving your resources a high-performance engine: they’re still driving (if you want), but with better reporting, a clear strategy, and fewer roadblocks.
Who fits our ICP (Ideal Customer Profile)? 🎯
Presidents, CEOs, GMs, SVPs, VPs, and Directors of growing mid-sized B2B companies earning $2–$35 million in annual revenue. Many have built impressive sales teams and want to expand their growth with professionalized marketing.
How is this system structured?
We provide a repeatable system, dashboard, and expert implementation coaching focused on the three areas:
- Reporting: Mapping clear business goals to a KPI dashboard that shows if you’re on track.
- Strategy: Documenting a clear strategy so everyone knows the game plan. This enables your extended executive team to provide valuable feedback—previously not possible when the strategy lived in someone’s head.
- Resourcing: This covers the who, how (processes), and when (timelines).
What does the workflow look like?
Depending on your plan, you’ll meet virtually for an hour each month or weekly with one of our Marketing for Gold™ Fractional CMO Implementation Coaches. We guide you through the system, review KPIs, and tweak the strategy. At the end of each call, your team will have clear next steps to complete. You’ll also receive a detailed next-steps email outlining what to do next.